A customer loyalty card without points
From personalised vouchers to free hot drinks, we’ll take you through all the benefits of joining My Waitrose. Plus details of how the new ‘Little Treats’ promotion works.
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What is My Waitrose?
The loyalty scheme has gone through a few iterations over the years. The key difference from other schemes is that rather than earn points, you get discounts and vouchers to spend in-store and online.
When you sign up you can request a plastic card, or just use a digital card on your phone. To take advantage of the offers you need to scan your My Waitrose card at the till. If you’re shopping online the card will automatically be applied – as long as you’re signed into your account.
How My Waitrose works
There are a few parts to MyWaitrose, mainly free hot drinks, weekly money off coupons and in-store discounts.
Little Treats
This new offer is rolling out in November 2025 after a trial in parts of the UK. The idea is as you spend throughout the month, you’ll get rewards if you hit set thresholds.
The first is set at £50, then £100, and finally £250. The spend is cumulative, so you don’t need to start again after receiving the reward.
It’s early days so I’ve not seen many examples of the ‘Treats’, though it could be a free product or a money off your shop voucher. Here’s what my mum got as part of the initial trial:
- £2 off a £50 spend
- free No 1 ground coffee (worth £4.75)
- free No 1 pizza (worth £6.50)
Once you qualify for the offer, a voucher will appear in the app or your account. You’ll apply this as you would the personalised vouchers. Remember to scan your card at the till! These vouchers expire after 14 days.
To qualify you for the offer each month you need to have made at least one transaction in the 13 weeks prior to the start of a month.
The usual exclusions such as baby formula, stamps and Lotto won’t count towards the spending thresholds. You’ll also need to scan your MyWaitrose card each time you spend for it to be included.
Waitrose free hot drink
A free hot drink is available – and you no longer need to make a purchase. However you must bring your own cup. We’ve written in more detail how the Waitrose free hot drinks offer works.
Personalised vouchers
Most weeks you’ll receive a new selection of discount vouchers. I’m usually shown a choice of four. You now get to use all of these, rather than the previous limit of two. New ones are available every Wednesday and there’s a week to use them.
Additional coupons
As well as the personalised vouchers, you should see a couple of money off coupons on the app, usually to encourage you to try a new product. These tend to last a full month, and cover a broader range of products, for example flavoured olive oil, rather than a single and specific item.
Up to 20% off cheese, meat, fish and dry cleaning
You’ll also get access to additional discounts, with money off the cheese counter added from 27 January 2025. Savings include:
- 20% off the cheese counter on Thursdays
- 20% off the fish counter on Fridays
- 20% off the meat counter on Saturdays
- 5% off dry cleaning at selected stores
Discounts on certain products
From time to time you might catch a My Waitrose label on the shelves offering an extra discount on products if you scan your card. I don’t see these very often, but they’re worth looking out for.
Free Waitrose magazine
The Waitrose Food magazine and Drinks magazine are also free with your My Waitrose card.
25% off at Caffe Nero
You can also save at Nero shops if you link your My Waitrose card to the Caffe Nero app. The 25% off is on selected food and drink, so check your Nero app to see what’s available.
In addition you’ll get a free Nero barista coffee when you make your first purchase at Nero after connecting your accounts.
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How much can I save via My Waitrose?
The personalised vouchers aren’t as lucrative as they used to be. The majority of vouchers tend to offer 50p to £2 off products you usually buy so you can make a saving nearly every week without going out of your way to buy anything different from your usual purchases. Assuming it’s at least £1 saved most weeks, it’ll hopefully be close to or over £50 over a year.
Getting a free drink could save you £2.50 (if not more) against other coffee shop chains, so doing this once a week would add up to £130.
Based on the first month example we’ve seen, the new Little Treats feature could be worth more than a tenner each month – though that’s assuming you want the products offerred.
The other core savings obviously depend on how often you’d buy at the counters or get dry cleaning done. But they’re worth thinking about if you are a Waitrose customer anyway.
How to choose your Waitrose vouchers
You’ll get a new selection most Wednesday’s, though new users might have to wait a few weeks before this happens.
To see your selection, you’ll need to log into your My Waitrose account either online or via the app. On the app you’ll find a ‘View vouchers’ button near the top of the screen. Hit that and you’ll see the options available.
You can browse through the available vouchers and click “choose this voucher” to activate it. You can choose two vouchers every week.
If you change your mind, or get to the store and find the item is out of stock you can deselect a voucher and choose an alternative.
If you know your phone has dodgy signal when you get to Waitrose then see if there’s a wifi network you can join (there should be in most stores). Failing that you’ll just have to select your voucher before going in.
How to use your My Waitrose vouchers
In-store
You no longer need to scan each voucher barcode, whether in the app or printed. They are now taken off automatically when you scan your My Waitrose card, making it quicker and easier.
You cannot get physical copies of the weekly vouchers sent to you in the post, however, you may still receive other Waitrose coupons or vouchers in the post.
Via online shopping
You still need to say you want to use the voucher for an online order. When you get to the checkout stage, the vouchers you’ve chosen will appear in a “voucher wallet”. As long as the item is in the basket you can select to apply the coupon to your order. Remember there’s a £40 minimum order for online shopping.
My Waitrose voucher hacks
To scan or not to scan?
The personalised vouchers will be based on your shopping history, so you’ll need to make sure you scan your card for any to appear. In theory, the more you scan the card, the greater the variety of offers you’ll see.
Of course, if you’re buying things which you wouldn’t normally get, and you’re not getting any extra discounts for scanning your card, you could choose not to!
Shop on Wednesdays
Wednesdays are a good time to shop if you’re not a weekly Waitrose shopper, since you can often use the last week’s vouchers as well as the new vouchers from the current week.
You need to select the vouchers on Tuesday night, and you can still use them on Wednesday.
Double your discounts
If you live with others then they can each have their own My Waitrose account. This means even if you tend to do all the shopping, you could get them to print out their vouchers or send you screengrabs.
You’ll probably need to also scan their My Waitrose card rather than yours, but you can add that to your phone using apps like Klarna.
Link your Vitality account
If you have any Vitality insurance then 25% cashback is paid to you each month when you buy healthier food at Waitrose – look for the Good Health logo on packaging. You just need to link your accounts and remember to scan your card.
What about the free newspapers with My Waitrose?
Sadly the free newspaper when you spent £10 ended in February 2022 and isn’t likely to come back.
