Asda’s loyalty scheme lets you earn money from completing “Missions”
There’s a reward scheme available for Asda customers, offering cashback for completing “Missions”. It’s recently increased the number of Missions you can complete, which can earn you an extra £50 per month. Here’s what you need to know.
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What is Asda Rewards?
Unlike Clubcard and Nectar, you don’t earn points on every pound you spend. Instead, you’ll need to complete “Missions” to earn cashback.
The money you earn can then be converted into Asda Pounds, which sit in a “Cashpot” within the app. They can be swapped for vouchers, which can be spent in-store and online.
How to sign up for Asda Rewards?
You’ll need to download the Asda Rewards app to take part and then sign up for the scheme there. There’s no option to sign up in-store or online.
There’s no physical card either. You’ll need to scan the digital card from within the app when you visit the supermarket. The app will automatically be linked to your online Asda account when you sign up (as long as you use the same details).
How to earn Asda Rewards
As mentioned, there are no Asda Reward points. You’ll earn money back in pence and pounds, but only on specific products and offers. There used to be two key ways to earn Asda Rewards: star products and missions, but Asda pulled star products in 2025. Sometimes there are small promotions similar to star products, such as 10% cashback on produce.
Missions
You earn money in your Asda Rewards Cashpot by completing Missions.
Milestone missions require you to shop a certain number of times or spend a certain amount to complete the mission. Remember to scan your card each time you shop, and once you spend or shop the required times, another milestone mission will usually be unlocked.
The generic missions change on a regular basis and are of the “buy x number, get £x back”, such as, buy five health and beauty items to receive a £2 bonus, or spend £25 on school uniforms to get £5 back.
Asda has recently added new missions that require you to buy specific products to get cashback. In my app, I can get £2.40 in rewards if I spend £23 on Coca Cola Diet products. There’s also a reward to get 50p in cashback if I spend £4 on bakery products.
Often they’ll require multiple transactions, so you won’t necessarily be able to earn the rewards from an occasional shop.
You can activate up to 10 Missions at once and can earn up to £50 a month in Missions rewards.
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How to spend Asda Rewards
All the rewards you’ve earned will be sent to your Cashpot and appear as a monetary value. They should appear within 24 hours of your purchase.
To use the cash, you need to have amassed a minimum of £1, which can then be swapped for a £1 voucher. You can only swap in £1 denominations, so if you have £1.20 stacked up and swap it for a voucher, you’ll need to earn another 80p before you can get another voucher.
You also need to spend the full amount (or more) to redeem them. If the basket is less than your voucher amount you’ll need to spend more or wait until next time.
It’s worth noting that if you scan your Asda Rewards card and there’s a voucher on the account, it’ll automatically be used – as long as the value of the shop is larger.
Boosting Asda Rewards
Look out for boosted offers which will increase the value of your Asda Pounds when converting them to vouchers. They usually apply to certain spending categories. If Boost Vouchers are available they will show in the app.
How long do Asda Rewards earnings and vouchers last?
The Rewards that are added to your Cashpot will last for six months before expiring. This will happen at the end of each month, so earn Rewards in June, and if they’ve not been used, they’ll disappear at the end of the following December.
Once converted to vouchers, they’ll only last for 30 days. So you make sure you’re able to use them before swapping your Cashpot over.
Is Asda Rewards a good loyalty scheme?
Zoe’s analysis
If you shop at Asda, it’s worth downloading the app and scanning it whenever you shop — after all, it’s better to earn something when you shop — but it’s not the best loyalty scheme available.
The scheme has changed a lot since its launch – the new Missions that focus on products you’re likely to actually buy, rather than just categories, have improved the scheme a bit, but it’s still a bit of a slow burner — I’m unlikely to buy £23 worth of Coca Cola in one shop.
When the Milestone missions are running, these can offer some half-decent money back, so it’s still worth keeping an eye out for them.
Earning more rewards via the Asda Money Credit Card
There is another way to earn Asda Rewards – the Asda Money Credit Card. This is a cashback card earning 0.75 back in Asda Pounds when spent at Asda and 0.2% back elsewhere. You can also get £20 in your Cashpot when you sign up, if you’re accepted.
The money you make is added to your Cashpot. Here’s our review of the Asda Money credit card.
